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We have extensive experience with high tech companies, conducting both employee and market research. One of the challenges of this market is to understand what are, at times, very complex technical issues. For example, we once conducted focus groups with engineers to discuss software designed to identify where components should be placed in high tech devices based on their heat signatures. We have repeatedly demonstrated the ability to quickly gain an understanding of technical issues to lead and understand discussions related to them. We have conducted world wide, multi-lingual, studies by telephone, mail, and email for customers like Tokyo Electron and Dell.
Case Studies3M CorporationProblem: We were engaged to evaluate
a direct marketing program that was not achieving satisfactory results. 3M had outsourced the program to a direct
marketing company that was conducting qualifying surveys of prospects and using
survey responses to score them as hot, warm, and cold leads. 3M was not satisfied with the results and the
sales force had grown disenchanted with the effort. Solution: We designed a survey and
polled a target sample of hot, warm, and cold leads, as defined by the existing
lead scoring method, along with an additional sample of unqualified prospects. Results: We found that the existing scoring method did not predict likelihood to buy. We established a way to re-score existing survey responses to more accurately identify their best prospects. We also recommended survey changes that would improve their ability to identify their best prospects Partial Client ListApple
Computer Dell
Computer Corporation Motorola,
Inc. Samsung
Electronics Company, Ltd. Liant
Software Metaware Tokyo Electron
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