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We have worked with hospitals, health insurance companies, individual practices, and drug testing companies for over fifteen years, conducting research with physician’s, employers, employees, and the general public. Some of our work has been directed towards public policy related to healthcare, while other work has focused on patient satisfaction, database issues related to marketing, and determining critical factors that influence successful entry into a market.
Case StudiesAMIL Health Care International, Inc.Problem: The client, a multi-billion
dollar company based in Brazil, was entering an
already crowded market in Austin, only its second U.S. site, and it needed to
structure its product and marketing approach in a way that specifically met the
needs of key audiences. Solution: We conducted a series of
focus groups to determine perceptions and attitudes toward managed care among
doctors, employer groups, and insurance agents. Results: The client used the
research to position itself in the Austin market and to develop its overall
strategy, which led to a successful launch. Columbia HospitalsProblem: The client needed a means to reliably measure increases in hospital revenues brought
about by their numerous and diverse marketing programs. Solution: We developed matching algorithms that would allow for reliable automated and semi-automated matching of patient billings to program participants and developed modular software applications around each of the marketing program types. Results: Working with the client over a four year period we developed applications to manage physician referral programs, membership programs, event scheduling, and occupational medicine. Over this period, the client implemented our application in all of the forty-three of their hospitals, from Clearwater, Florida to San Diego, California. Partial Client ListAmil
Healthcare International Columbia
Hospitals Pharmaco/LSR Seton Healthcare Network Texan
Eye Center
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